Tell your story.
Create moments.
Build engagement.
Breathtakingly simple, extraordinarily effective
Stories connect us. Engagement comes from connection. Relationships grow from engagement. Shared stories strengthen relationships.
Our services
We love it when a plan comes together!
Let's start with a plan
What do you want to do?
What do you do when something goes wrong?
Do you really need a website?
Whether you’re just starting out or need to build a stronger brand in your local or the global market, we’ll work with your team to create a communications plan based on your target audience, your objectives and key performance indicators. We’ll amp up your visibility through a social media engagement plan that’s heavy on organic content, with just the right dash of social advertising. We’re all about helping you meet your users right where they are.
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Communications & engagement strategy
It doesn't matter whether you're a one-person company or are looking to build a stronger brand. We'll help your team create impact through a well-thought out communications and engagement plan that's based on your stakeholders, your business goals and your objectives. We'll set the stage for real engagement by helping you meet your stakeholders right where they are.
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PR & Media relations
We'll help you navigate the ins-and-outs of today's complex media landscape. We'll pinpoint your strengths and advantages to create campaigns that will strengthen your reputation and how you are perceived. We'll amplify your brand story to drive measurable results.
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UX/UI-driven web design
Whether you're building a new website or thinking of ways to make your current website work better, you have to ensure that the needs of your users come first. To do this, planning is important. We'll create a blueprint for your website so that revisions can be made before the design and build processes even start.
Let's tell your story
“Once upon a time…” or “In a galaxy far, far away…”?
Do you know whom you are speaking to?
Who speaks for you?
How can we tell the world what makes you extraordinary? Whether we write articles and blogs, post photos or videos (maybe even a podcast?), what’s front and centre is your story. We’ll create marketing and PR campaigns around what makes you unique, to activate the right audience. We’ll even build you your website – with UX and UI playing a central role, of course.
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Content creation strategy & delivery
What's the best way to tell your story? Well-conceived content, whether through search engine optimised (SEO) articles and blog posts, videos or graphics, helps you not only reach your potential customers, but will fuel your social media engagement. We'll help you create a customer profile to help you better understand who your current customers are and who your target market is. We'll audit the content currently on your website to find out what really works, so we can optimise your content going forward.
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Digital & Social Media Marketing
Done right, social media marketing can be the great equaliser. It doesn't matter how niche or how small your company is, you can reach potential customers just as easily as big brands can on social media. We’ll amp up your visibility through a social media engagement plan that’s heavy on organic content, with just the right dash of social advertising. We'll manage your social media accounts, creating posts that inspire, entertain and educate to help you build a real community of brand advocates and ambassadors.
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Events
Events allow you to interact with your customers, create positive brand awareness and build long-lasting connections. We'll plan events that match your brand's personality to make sure your audience identifies with your brand message.
Let's do it better
How do you grow your traffic?
What does your website say about you?
Is your website delivering what you want it to?
It’s never the wrong time to do a check-up of your online presence. We’ll help you identify where to make little tweaks through website audits, boost engagement with SEO and SEM tactics, as well as turn your website and newsletter into lead generating channels. And we’re only just getting started.
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Brand training & Workshops
Does your brand voice still need clarity? Do you need help distilling your brand story? Our customised brand building workshops will provide your team with the confidence to deliver your brand's key messages to the world.
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Website maintenance
No matter how big or small your brand is, you have to make sure that your website is constantly updated. We offer customisable service packages to ensure that your website is fully updated and responsive. Our service packages include software updates, security checks and content uploads, among others.
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Website hosting
We offer cost-effective and secure web hosting services.
What drives us
We’re not your usual agency.
We are thinkers, storytellers, dreamers and designers who want to minimise the noise around the creative process.
We believe that user needs drive content and design; that users connect with authenticity; that distilling the truth behind a brand’s story is the start of creating a sustainable strategy for continuous growth.
We’ve been around the block enough times to know what works but we haven’t lost the courage to challenge ourselves to find new ways to make things better.
We’re invested in our partners’ long-term success and this passion shows through in our work.
We work with brands big and small, with companies and non-profits, across industries and the lessons that we’ve learned add richness to every new project.
We truly, really, actually want to make a difference.
We’re Not A Droid: we’re people just like you.
Make it interesting
Embrace the unexpected
Sometimes, good enough is good enough (improve when it’s not)
Build from experience
Find the hidden dots
Make time for play
Do unto others ...
Encourage curiosity
AUA*
*Ask us anything
Does the User First principle actually make sense?
Yes, Remember the websites you’ve bookmarked? The ones you really visit again and again? How do you think they got your attention? By providing what you were looking for, whether it be a hassle-free checkout or a webpage that just works. Now, imagine that you were the one providing a service. Wouldn’t you want your users to come back again and again because you’re providing exactly what they need? User First makes sense 😉
We want to get as many people as possible to use our products and services. Do we still need to have a target audience?
Yes. “Everything, everywhere, all at once” worked for the movie, but it’s not going to work as marketing brief. Try to please everyone, and you’ll end up pleasing no one. Identify your users, both in terms of who you want AND don’t want to market to and you’ll end up providing a richer experience for them, and a better bottomline for you.
What's the story behind the name, Not a Droid?
Full disclosure: We’re not really Star Wars fans, although the inspiration for the name did come from *that* scene. We’ve been around the marketing and comms block enough times to know what works and what doesn’t work. Yet we still encounter countless brands (and agencies that sell to them) that focus on algorithm and tech much more than they focus on what really matters – the people who use and need their products and services. We’re Not A Droid because marketing is, at its core, about connecting with people. And that’s something no machine can do (for now).
Your turn...
We can’t wait to meet you!
Email, call, send smoke signals (or just fill in the form below) and let’s start working together!